What is ATL, BTL, TTL in Marketing? Explained with Real-World Examples
What is ATL, BTL, TTL in Marketing? With Examples Marketing is a dynamic field, and understanding its core concepts is crucial for success. Among the essential terms marketers should master are ATL (Above The Line), BTL (Below The Line), and TTL (Through The Line) marketing. These strategies are pivotal in crafting effective campaigns that resonate across diverse platforms. Let's demystify these terms with clear explanations and real-world examples. What is ATL Marketing? (Above The Line) ATL marketing focuses on mass media strategies designed to build widespread brand awareness. These campaigns aim to reach a broad audience without personalized targeting, typically through traditional media channels. Examples of ATL Marketing: Prime-time television commercials (think Coca-Cola's Super Bowl ads). Highway and urban center billboard advertisements. Popular radio station advertisements. Cinema advertisements before movie screenings. When to Use ATL: ATL is ideal for brand...